Below are some of the rising trends and benefits of mobile app development:
- Global mobile app downloads will surpass 284 billion by 2020. More and more people are relying on apps for everyday uses.
- The Google Play store will reach 166 billion app downloads by 2020. Also, iOS will top 35.2 billion app downloads.
- Now digital photos and radio make 96% of their entire engagement from just mobile devices.
- Non-game app downloads will hit $182 billion in revenue by 2020.
- In the past year, complete mobile engagement on social media has grown by 55%.
- Sixty-two percent of smartphone users are fine with viewing 15-30 ads in return of video content. It means the convenience of the app overrides the inconvenience of watching an online ad.
Keeping this in mind, mobile app development can bring lots of benefits for your business. Be it an online or physical, large or small business owner you can benefit from it. Everywhere you look, people have a smartphone or some type of mobile device that allows them to download apps for use. You probably even have a few apps on your own mobile device. It only makes sense that you would take advantage of this rising trend. Read on to understand the ways in which mobile app development can help you improve your business.
#1 Mobile Commerce Is Booming
Mobile commerce has grown tremendously since 2012. Also, mobile conversion (how many users follow through with purchase on a website or app) has increased as well. Also, one-page checkouts and digital wallets, such as Apple Pay or Amazon Pay, have seen a huge boom in the conversion rate. How? They increased the ease of use when making in-app purchases.
It seems that mobile commerce is exceeding in sales over in-person purchases as well as purchases made on desktop computers (e-commerce). For example, Black Friday saw 5.3 billion of its profits come from online purchases. Two billion of those purchases were made on mobile devices. Customers would like to shop from the comfort of their home. They don’t want to risk the crowds associating with physical shopping on this holiday.During a recent study, 500 companies, which developed a mobile approach to marketing to their clients showed an 80% increase in sales. Forty-two percent of those mobile sales came from different mobile apps. Adding to the success of mobile app development is the fact that consumers are more prone to use mobile apps rather than doing online shopping on their desktops.
It’s clear to see that mobile commerce is growing in popularity.
#2 You Can Be Visible to Customers Always
Americans spend a good chunk of their day on their mobile devices. Even though they use their devices for various reasons, it’s likely that some of that use includes searching through and utilizing apps. Think of what it could do for your business to be one of the apps on a user’s home screen. This level of access allows them to browse at a whim.
Having a mobile app allows you to communicate with a wide array of customers. If they download your app, you’re able to share promotions and special offers. You can send announcements about your product that they will receive instantly.
#3 You Can Build a Powerful Brand and Recognition
Having a mobile app for your business will help you create awareness for your brand. Think of your app like a blank billboard sign that you can design however you please. Ideally, you will create an app that is well-designed, effectively promotes your brand, and provides your customers with the goods and services they want.
Also, the more often you can gain recognition for your brand, the sooner customers will begin to purchase your goods and services. Ideally, customers need to see and/or hear your brand around 20 times before it gets noticed.
If you’re not convinced by these main benefits, continue reading to get an idea of just why you should consider investing in mobile app development.
#4 You Can Create a Direct Marketing Channel
Mobile apps can provide general information, prices, booking forms, search features, user accounts, messengers, news feeds, etc. Having these types of features makes it easier for your app to be a one-stop shop for your customers. It also makes it easier for you to interact with your customers. Through push notifications, you’re able to interact more directly with your customers. You can remind them of your products and services at you want to or need.
#5 You Can Provide Value to Your Customers
Instead of utilizing a point-collection card, a mobile app allows you to develop a digital loyalty program. Instead of searching through their wallets for a loyalty card, users can simply keep track of their rewards on your app. Services like PunchMe are useful for developing smartphone-based loyalty programs.
#6 You Can Cultivate Customer Loyalty
Since you are competing with a ton of other advertisements, you want to make sure that your brand has something special too often. You can make a real connection that shows your customers that you have their interests in mind and that you care about them. The connectivity of a mobile app will assist you to achieve this. It allows you to stay in constant and direct communication with your customers.
#7 You Can Improve Customer Engagement
Regardless of the product or service that you are offering, you want to make sure that your customers can contact you. Utilizing a messenger or help desk feature on your mobile app can ensure that you do just that. This type of venue of communication also takes out the annoyance of talking to someone face to face or having to make a phone call.
#8 You Can Stand Out from the Competition
If you own a small business one of the ways you can add an edge to your marketing is to create a mobile app. Not only will you have another avenue to present yourself to your customers, you will stand out amongst your competitors.
#9 Mobile Payments Are Everywhere
If you want to use your mobile app to sell a product or service, you obviously need to have a way to take payments through the app. This is easier and more secure than ever given the rising trend of mobile payments. Your customers can feel secure knowing that their payment information is kept safe on your app.
#10 There’s the Personal Touch
Most find it hard to depart with their phones. We carry them wherever we go and utilize their functions as much as possible. Keeping this in mind, if your app makes its way to the phones of your consumers, chances are that they will use it!
#11 There’s the Benefit of Real-Time Data Capture
To increase sales and better market your brand, the ability to collect and analyse data is extremely valuable. With a mobile app, you’re able to get information such as the interest level of your customer and what they typically do on your app. Based on this information, you can then tailor the content on your app to meet the needs of your customers.
#12 There’s a Better Conversion Rate
Mobile commerce apps allow you to integrate social media and product videos to increase your conversion rate. You can optimize it for use by various audiences, including those customers that may have disabilities. You can also provide testimonials and product recommendations to your visitors. It helps them to make better decisions on whether or not to buy your product. Sure, this is stuff that you can do on a website but consider the fact that mobile apps are readily accessible, unlike traditional websites.
#13 You Can Maximize Sales and Revenue
There has been an increase in mobile app transaction recently. It means that customers feel more confident with making purchases on apps. They also prefer to shop when it is convenient for them and finding time to go to a physical store just might not work for them. This provides your business with another way to offer customer service and support that customers would typically receive in a physical retail setting. Once your customers know what to expect from your app, they will be inclined to spend more.
#14 There’s On-The-Go Marketing
Having a mobile app makes your business more attainable, meaning that customers can access your product from anywhere and at any time, which increases sales. This always means that you can communicate with your customers through the app just as freely.
#15 You Can Create a Personalized User Experience
You can integrate your mobile app with social media websites to engage on a more personal level with your customers. For instances, features such as chatting, and texting can help you develop a better connection. By integrating analytics tools into your app, you can get a better idea of your customer’s buying habits and personalize your notifications and services to them.
#16 There’s Improved Usability
Mobile apps allow for a smoother navigation through the pages of the app, meaning that you don’t have to wait for a page to load or follow a lengthy process to make a purchase. You can also add high definition images and animations to your app, making it more attractive to the user.
#17 You Can Boost In-Store Buying Experience
If you run a physical store along with your mobile application, customers who visit your physical store can also take part in shopping on an app that provides the exact same goods and services. Your app can even be designed to show them where the items are located within your store. You can also use push notifications to let app users know when they are close to your physical store.
#18 There’s Improved Customer Care
With a mobile app, you can train employees to handle issues online, and most often, you can provide customer care through Frequently Asked Questions (FAQS) and product reviews. Also, with a retail app, you can offer live chat or a 24-hour support line to improve customer service. These options allow the customer to utilize help by his or her choice and take away the annoyance of face to face interaction with a physical sales representative.
#19 Retail Apps are Addictive
The growing popularity of mobile apps is due to their addictiveness. The convenience and flexibility of a retail app make more people want to use it for their various needs. Surveys have found that most people have a mobile app of their phone and that over half of them utilize the app several times a week. This proves the practicality of development a mobile app.
#20 Consider the Ability to Use Built-in Smartphone Features
When you develop a mobile app, you can take advantage of the built-in features that most smartphones have. For example, users of the app can use their device’s camera to take pictures of your product and share it with others. As a result, they are helping you promote your business. If you have a physical store, your app’s users can activate their GPS to get directions to your location. There are a variety of ways users can make use of their phone’s built-in features to accompany the use of your app.
#21 Consider Specialized Apps
A mobile app can be created for just about anything. For example, if your company specializes in clothing, you can have specific apps for various types of clothing, footwear, accessories, etc. You can also develop an app that is accessible across mobile phones, tablets, e-books readers, etc.
#22 There’s Social Networking
Adding social media networking can increase your app’s users. It’s through social media options, such as comments, likes, and sharing that are built into your app that your business can interact with its users by showing off your product, answering questions, and receiving feedback.
#23 There’s Location Tracking
Since GPS is available on smartphones, it’s possible for your business to be able to view the location of its users and use that information to provide services and suggestions accordingly. This is particularly helpful when you have a physical location that offers a service.
#24 There’s Higher Market Value
Since the mobile app industry is on the rise, the market value of your brand and the success rate of your business will increase with a mobile app available for your users. If your app is even the slightest bit interesting it will increase the chances of your business obtaining more customers.
#25 It’s Better Looking
Most users prefer a mobile app versus a mobile website being that the mobile app is usually designed better than a mobile website. Websites that aren’t formatted for mobile viewing will be a turn off to your customer.
#26 It’s Cost-Effective
The cost of developing a mobile app is usually lower than the cost of developing a mobile version of an existing website. It is typically inexpensive to maintain if it is initially designed well.
#27 You Can Utilize App Notifications
You can send notifications to your app users regarding upcoming events, new launches, offer, reminders, etc. These types of notifications might get your customers to check the app more regularly.
#28 Mobile App Vs. Mobile Site
Take into consideration the differences between a mobile site and a mobile app. A mobile site works like a regular website; however, it is formatted to be easily viewed on a mobile device. Having a mobile site is surely a viable way to promote your brand. You might want to think about the bigger picture though.
If you wish to obtain more sales revenue via mobile commerce and provide your customers with a better shopping experience, then you need to seriously consider investing in mobile app development. Doing this will allow you to stay ahead of your competitors and maintain your marketing reputation.
In conclusion, mobile commerce is a trend that won’t be going away anytime soon. As mentioned throughout this article, those who own smartphones are using their devices to search for and buy services and goods. Creating and utilizing a mobile app is a practical way to market your brand as well as increase sales.
All images used from our Behance portfolio: https://www.behance.net/BoostSolutions