How UI/UX design impacts the commercial success of the product?

When we think about creating a new product, we are trying to keep in our head a lot of details related to development, testing, revisions, visual design, deadlines, and budgets. You will need bona fide and qualified performers for high-quality technical implementation of your idea on time.

At the same time, commercial success of a product in a particular region will depend more on by economic, social and psychological factors.

Here it will matter:

  1. A situation in a region is a specific problem that you can solve with the release of your service;
  2. Quantity and quality of existing alternatives;
  3. Features of the interaction of people with websites, applications, and software solutions.

For example, if your service helps to optimize transportation with the ability to select all the necessary parameters and set the desired range of tariffs – it would likely become popular.

Especially if now people are faced with the problem of a long wait for a car, poor coordination between carriers and a dispatcher, and excessive tariffs.

But if you have at least one strong competitor in this region, then you will have to try to attract attention. And it is here that UI/UX design comes to the fore.

How much pressure UI/UX design put on a website and application?

Think about what motivates you to give preference to one or another resource.

Probably, reasons are a pleasant color scheme, convenience of the layout and ability to carry out the necessary action (placing a request, make a purchase and a payment) with a minimum number of transactions.

Moreover, all of the above elements should reinforce the image of your business and build brand recognition.

No one likes spent a long time to understand the functionality of the website, fill out long forms and wait for a callback. The simpler and clearer the interface, the better a chance that you will use this particular website/application.

Add to this the ability to scale to the screen size and user experience:

  • smooth functioning of the service in different browsers and at different devices;
  • ability to integrate with various operating systems;
  • quick response to the request;
  • displaying the correct result for the request (without redirection to irrelevant or non-existent pages);
    working links, buttons;
  • lack of “departures” from the application at various stages its work (start, search for goods/carriers, order placement).

The incompatibility with some browsers, operating systems, and various devices will immediately scare off a large number of potential users, significantly narrowing their range. And troubles under all the following items will lead to a quick abandonment of the using this resource.

You have to admit that a modern person installs many apps on his smartphone. So, why should he keep something that doesn’t work correctly? An user will remove the unnecessary application and install an alternative one by a competing software manufacturer. Just like no one will be using inconvenient website with a lot of alternatives.

Of course, UI/UX design itself won’t help to solve these problems – here you will also need high-quality Front-End and Back-End. However, you and your designer should always keep in mind how users interact with your service. Maybe, you have to give them a choice through creating a web and a mobile app?

Also, consider a color and size of the buttons – they shouldn’t cause confusion or internal resistance at a crucial moment. The same colors may have different meanings in different cultures.

UI/UX design: where to start?

Start with creating a dynamic prototype possessing different styles. This will serve two purposes: it will help you choose the best variant and look at future functionality of website/application even before beginning the substantive work. You can even create focus groups among your environment in order to obtain detailed conclusions on the various versions.

As a result, you will:

  1. Visualize your original idea;
  2. Understand what needs refinement;
  3. Provide investors with an illustrative sample of the product.

If you are a founder of a start-up and are actively looking for support from investors, then the last point will be of particular importance to you.

At the demonstration prototypes and the results of their testing with user’s comments, getting of approval and attract investments will be very possible. And if you are still looking for a talented designer, then we recommend that you find out what skills he should possess.